FASHION AS AN IDENTITY

Posted by: on Mar 3, 2012 | One Comment

Have you ever thought about how fashion represents identity? Stereotypically, fashion can represent all genres of people; dark, Gothic clothes automatically subject a person to a mysterious and reserved persona, and a tracksuit and baseball cap brands you as a ‘chav’.

Benjamin Turgel defies this idea through photography. Surely the beauty of fashion is that it is ever changing, and not something that can be set in stone?

Fashion is random; it’s uncertain. How boring would the world be if we all looked and acted the same?

By using pre-production photography skills* whereby the outcome of the shot is random, alongside some fantastic subjects styled by Renaissance Hairdressers and Smink Makeup to showcase his ideas, Benjamin has highlighted that fashion, as an identity, is fluid.

 

 

Take Matthew. Around his family, Matthew is a relatively reserved person. On a night out, friends would describe him as confident. Different personality traits are within him, despite his supposed ‘reserved’ appearance to outsiders. Concentrate on Matthew’s hologram, an effect of Benjamin’s photographic skill; we don’t know whether Matthew is taking on the reserved or confident persona, but the beauty of fashion is that it doesn’t matter- uncertainty and instability is key.

 

 

 

 

Anthony’s identity is also ambiguous. Benjamin has used a double exposure to capture the two sides of his sexuality, reinforced by Anthony’s androgynous appearance. Again, Anthony’s persona is blurred and not fixed; Benjamin’s photographic skill is being used to convey the notion that fashion and sexuality can work alongside each other in proving that in fashion, there are no rules, and that you have the freedom to dress according to your individual taste.

 

 

 

 

 

*Benjamin has exposed the film twice to create this effect. Once the first shoot is exposed on the film, it is rolled back and placed in a blackout bag before exposing again over the same roll of film. The outcome is unknown.

Follow Benjamin @BenjaminTurgel and see more of his work here.

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