H&M BOWS TO A MORE SUSTAINABLE FASHION FUTURE

Posted by: on Feb 2, 2012 | No Comments

Last year H&M launched ‘Conscious Collection’, a new range of clothing with a principal aim of making clothes that are more sustainable either economically, environmentally or socially. The collection has moved from strength to strength both in terms of style and in terms of success when it comes to sustainability.

Whether it’s organic cotton, fabrics made from recycled materials or simply that the products are made in fair and just conditions, these clothes are guaranteed to do their bit for building a greener future for the fashion industry.

Unlike many sustainable collections in High Street Stores, H&M has created a capsule collection, credible for aesthetic reasons as well as ethical ones. They have refused to make a boring batch of basics made from environmentally friendly materials. Instead, they have given us items that we want to buy, with the added bonus of their ethical appeal.

The best buy at the moment, from the ‘Conscious Party’ collection is a black and grey baby-doll dress with a faux- leather panel (pictured). It’s pretty but versatile and looks great dressed up, but equally fab with opaque tights and a pair of ankle boots.

For everyday, there is a black Lyocell T-shirt with sheer panels on the shoulders and a gold zip at the back. Scarily similar to one from The Kooples, retailing at £115, it’s definitely worth buying!

There doesn’t seem to be much of the ‘Conscious Collection‘  online so I suggest (as is always best with H&M) to search in your local store and see what sustainable pieces you can find.

Read more about H&M’s vision at hm.com/conscious.

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