IT STARTS WITH AN IDEA: CAGGIE DUNLOP TURNS TO FASHION

Posted by: on Apr 16, 2012 | No Comments

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Caggie Dunlop from the popular E4 tv show ‘Made in Chelsea’ is soon to launch her new fashion brand ISWAI (It starts with an idea). The idea of the brand is to keep fashion exciting and for some exposure as to how competitive the fashion industry is today.

Caggie said ‘I don’t like being confined to certain styles/designers, or told who you are, fashion should be liberating and not restricting. I like experimenting, taking risks and playing with ideas…so I came up with this one’

She had the unique idea of having 5 different t-shirts, 4 of which were designed by different designers, and the 5th she designed herself. There will only be 1000 t-shirts for sale, 200 per design. The reason for this is that ‘the brand is about ideas and dreams coming to life so the movement onto the next step needs to be quick’.

The t-shirt collection is called ‘5-ways’ and will be sold at www.iswai.co.uk;¬†each t-shirt will come with a postcard signed by her also.

The designers chosen for the t-shirt designs were; Cara Holsgrove, Cameron Cavaliere, Emma Hopkins and Micheal Robinson.

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