LOVE AS AN ADDICTION IN RIHANNA’S “WE FOUND LOVE” VIDEO

Posted by: on Oct 20, 2011 | One Comment

I’ve just finished watching Rihanna’s video for Number 1 hit “We Found Love”. Rihanna herself stated on Twitter that it was easily the best video she had shot so far, and after watching it, I agree. It’s not only mesmerizing, but embodies a type of love that I think every person goes through at one point of their life- a dangerous love, a fantastic love- an addiction. 

It is the narrator’s voice at the beginning of the video that touched me the most. She sums up love in its entirety:

 “It’s like you’re screaming but no one can hear. You almost feel ashamed that someone could be that important, that without them, you feel like nothing. No one will ever understand how much it hurts. You feel hopeless, like nothing can save you. And when it’s over and it’s gone, you almost wish that you could have all that bad stuff back so you can have the good.”

The video adds to this idea further. It switches between associations with addiction- alcohol, drugs and gambling, to playful scenes that convey a sense of childish enjoyment. Love is a paradox between freedom and constraint.

If you are unable to feed the addiction “you feel like nothing”. As if “nothing can save you”. This feeling of vulnerability is something that can only be experienced in love. Without this addiction love then becomes dangerous, and Rihanna conveys this idea through fire. Through love two people become one- Rihanna even inhales her man’s smoke as if inhaling his spirit- and when things go wrong, emotions take over and encourage you to do things that you would never have dreamt of.

People have tweeted to Rihanna’s that her video has reduced them to tears. Well done Rihanna, finally an artist that has truely expressed her own vulnerability as a victim of love.

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