Rihanna to collaborate with River Island!

Posted by: on Jul 26, 2012 | No Comments

 

Here at Gossip Drip we simply cannot contain our excitement about this pending piece of fashion awesomeness…The most fashionable and fierce woman in pop is bringing her style to the British high street by collaborating with retail giant River Island! Set to launch in time for Spring/Summer 2013-we can’t wait that long!!

“I’ve been wanting to design my own collection for some time,” Rihanna has explained. “River Island is the perfect partner for me to collaborate with and working with a British, family-run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”

The fact that RiRi has decided to shun traditional celeb favourite stores Topshop and H&M in favour of River Island goes to show the strength of the brand, who have been slowly building a stella celeb following over the past 2 seasons with the likes of Beyonce, Lana Del Ray, Whitney Port and Coleen Rooney all proud fans of the high street shop.

The brand has gained credibility by clearly becoming more trend led and being excellent value for money in comparison with its competitors. Also, the brand have showcased their longevity by creating some nostalgic pieces in their Chelsea Girl range which was the former name of River Island in the early seventies.

Rihanna ‘s love and appreciation of British fashion is often showcased in the way she dresses on her casual off days and most prominently in her video for We Found Love. Sporting creepers, bomber jackets and acid wash denim, that girl really knows how to work fashion with an edge: maybe a little preview of what we can expect from the collection?

We cannot wait to get our hands on the collection- sharpen your elbows for some serious rummaging through rails ladies!

Rihanna

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