THE BOYS ARE BACK: FOLK LONDON

Posted by: on Apr 2, 2012 | No Comments

It seems that history is repeating itself once again in the fashion world, this time with the boyish look from the early 1900’s. As women were allowed to work in World War I, the clothes they wore became a lot more masculine in order to make work a lot safer and easier.

The launch of London label Folk’s new womenswear line is taking us back to this era as it is a recreation of its menswear line but with a feminine edge.

Liberty has already snapped up the new range, with their womenswear buyer Stephanie Jones stating: “When a brand has such strength in men’s, it doesn’t always translate in to the women’s market – but Folk have managed to create a sophisticated and feminine line that has its signature fun detailing. We are really excited to be adding Folk to our ladies mix and launching the collection for autumn/winter 2012-13.”

The line came about due to popular demand after they launched women’s footwear in 2004 and features items such as cropped tux jackets, patchwork shirts and slouchy jeans targeted at ‘Hollywood’s ultimate chic tomboy’. Here are a few of my favourite items from the debut line.

We all like to release the inner tomboy from time to time and what better way to do so. Don’t forget to look out for Folk’s new collection this autumn.

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