Alexander McQueen to launch new perfume

Posted by: on Jul 22, 2013 | No Comments

Alexander McQueen Spring 2013

After nearly 10 years, British fashion icon, Alexander McQueen, is set to launch a new perfume with Procter and Gamble.

The designer brand is re-entering the world of scents alongside Procter and Gamble who have worked with Hugo Boss, Gucci and Dolce and Gabbana fragrances.

Creative Director Sarah Burton said after the deal was announced this afternoon: “Creating a fragrance feels like a natural progression as it enhances the world of Alexander McQueen. I’m very excited by this opportunity to collaborate with P&G Prestige, to work together to create a scent that captures the unique sensibility of the house.”

Fans may remember the previous scents Kingdom – launched in 2003, and My Queen – launched in 2005 but both were discontinued by 2008.

We can’t wait to see (or smell) what they come up with!