AW12 Style: The Age of the New Goth

Posted by: on Aug 4, 2012 | No Comments

This winter, black is definitely the new black.

Let’s be honest, summer 2012 hasn’t exactly been one of sand, shorts and sunburn. We’ve had wind, rain, and Fifty Shades of Grey, and suddenly we’re sifting through rails of winter jumpers and digging out the UGG boots for another typical British winter… but it’s not all doom and gloom, because AW12 fashion is HOT.

One trend that has taken AW12 catwalks by storm is the dramatic elegance of the New Goth. Designers from Alexander Wang to Valentino have incorporated Gothic Glamour into their collections, with an eclectic mix of innovative takes on the trend, ranging from flashes of acid tones, to religious imagery and even Batman-esque capes. There is no playing it safe when it comes to grungy, grown-up dress-up.

Giles’ dramatic interpretation of the trend saw his fabulously British, Prom-night style gowns and tuxedos teamed with eery Stephen Jones masks in a truly theatrical twist to the gothic fashion fad. Small splashes of red added a hint of brightness to the collection, which looked beautiful against vintage patterns and faded tones, proving that ‘Gothic’ doesn’t necessarily mean ‘drown yourself in black’. This collection was allegedly inspired by the rather sinister tale of a damson fleeing from a burning country mansion. Creepy.


Gucci’s AW12 collection was all about combining texture with luxury. This season is the season to wear velvet, so dig out that vintage 1990’s velvet blazer you thought you’d taken to the charity shop and team it with splashes of emerald green and royal blue a-la Gucci. Models were deathly pale with a dark lip, and under those layers of fur, velvet, and low-cut gowns, they were wearing TIGHTS. Yes, a sign that ‘summer’ is definitely almost over.. boo. However, all is not lost, as this is a valid excuse to invest in a pair of Bora Aksu’s finest. You know you want to.


Combining materials such as chiffon and lace made for a softer take on the New Goth, as seen at shows from the likes of Rodarte, Givenchy and Victor & Rolf. Soft grey and lilac were amongst less intense shades in the palettes of these designers, creating a smoky, romantic feel. If you’re not quite ready for the fabulously scary masks and headpieces, this is a great approach to take on board, as it is sexy, versatile, and perfect for a bit of night-time glamour.


Viktor & Rolf