Going for Gold: Fashion at the 2012 Olympics

Posted by: on Jun 11, 2012 | No Comments

It’s another three months until London Fashion Week (Spring/Summer 2013), and for many,  the withdrawal symptoms are beginning to sink in: high fever, blurred vision, wearing Crocs with Leg-warmers… We need to keep occupied. With the London 2012 Olympics coming up, what could be a better fashion platform than the running track at the Olympic Stadium?

Okay, maybe we should just leave the track to the athletes. But who says we can’t use the Olympics as an excuse to play with current trends and inject some glamour into traditional sportswear? Designers such as DKNY, Stella McCartney and Victoria Beckham have kicked up a sporty storm with collections that incorporate luxe sportswear for fashionistas who want to look good from the sidelines without taking the limelight away from the athletic air of the event.


With Victoria Beckham, the use of luxury fabrics such as silk teamed with techno stretch material created a perfect relationship between sports and glamour. The contrasting mix of bright, flourescent colours and soft greys and pinks should have clashed, but the combination worked well together. The use of luxury materials also added an upper class twist to the popular high-tech anorak. Pairing heels with baseball caps didn’t just highlight one of Victoria Beckham’s signature looks- it sealed the deal for the love affair between sports and fashion.



Another show competing in the sportswear league for Spring/Summer 2012 was Versus. Created by Christopher Kane and Donatella Versace, the colours in this collection are predominantly light, pastel colours which are perfect for hotter weather because not only are they cooler, but they are versatile in terms of summertime activities- from watching outdoor sports to a stroll on the beach. The floaty fabric adds a feminine touch, redefining any stereotype that sporty girls have to dress down in tracksuit bottoms.


It is so easy to accessorize the sportswear trend. You could simply add a sun visor or a pair of vintage style headphones like the Urbanears Plattan Headphones (£50), or if you really want to push the boat out, try a controversial swimming cap bedecked with everything you can find in Hobbycraft a la Christy Turlington in her 1990 Vogue shoot (just kidding…)