Posted by: on Sep 19, 2011 | No Comments

85 years ago the late Agnes Deréon began a fashion legacy in Louisina. Three generations later and today, Tina Knowles is creative director of the brand with daughter Beyonce Knowles modelling and promoting the majority of the clothing. The collection not only reflects the family’s heritage but also Agnes‘ bold and daring approach to fashion.

The mission of the company is simple: to fuse celebrity power and design artistry into a brand of global importance… a house of aspiration and inspiration… where entertainment and fashion merge seamlessly.

The House of Deréon is currently available in Selfridges, London and has just promoted its breathtaking urban glam collection in its London Fashion Show.

Take a look at the HOD website below.