Isabel Marant for H&M

Posted by: on Jun 11, 2013 | No Comments

Swedish fashion giants, H&M, have announced that their next designer collaboration will be Parisian designer, Isabel Marant.

The effortlessly cool French designer is the newest addition to H&M’s long list of designer collaborations which include the likes of Stella McCartney, Matthew Williamson and Marni. Her laid back chic designs which are favoured by some of the most stylish celebs out there, including Sienna Miller, is set to hit the stores on November 14 and will feature clothing and accessories for women and teenagers as well as her first ever collection for men.

Known for creating collections which are influenced by ethnic bohemia with an androgyny edge, Marant’s designs are famous for creating effortlessly beautiful designs for everyday wear. Her signature style and eye for creating staple pieces that can be re-invented by each individual,  is well adored throughout the fashion industry and her collaboration with H&M has excited many avid fans.

Speaking to Vogue, Marant said:

“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour,” Marant said this morning. “I aim to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”