JLS launch perfume ‘Love’ in time for Valentine’s Day!

Posted by: on Feb 10, 2013 | No Comments


Last week  the boys of JLS offered a piece of their collective pop-beating heart to female fans just in time for Valentine’s day- by launching their new aptly named perfume, ‘Love’.


The former X Factor boys launched first perfume, ‘Kiss’ [flirtatious bunch aren’t they!] last year and it sold out superfast- overtaking sales of other celeb endorsed perfumes including the almighty Haus of Gaga fragrance and eau de Bieber. Phew.


‘Love’, is set to hit shelves in time for the romantic festivities of February 14th– in a pink bottle with four specially chosen scents by each of the boys its set to be a heady mix of flowery notes and sweet smells


There’s pink orchids, jasmine, orange blossom and vanilla mixed into the latest JLS potion. yum!


The perfume launch took place in the rather swish ‘One Mayfair’. Journos, fans and fragrance experts poured into the exclusive venue to be greeted by canapés and cosmopolitans on tap! Pink and red was definitely the theme for the eve- just in case the topic of Love hadn’t quite sunk in.


Marvin, Ortise, Aston, and JB then continued their love-in by mingling with fans and playing their favourite tracks on the decks, getting the crowd dancing to old school r’n’b and chart topping tunes.

‘DJ Marv’ –the boys so affectionately dubbed him this- spun songs whilst the other three boys played up to the crowd singing along to their fave tracks and posing for pictures with practically every camera phone in the room.


When asked about their plans for Valentine’s day the rather dapper looking JLS remained coy, with Aston saying that he had been told to “cancel plans as there is a surprise for him”, whilst Ortise and JB played it traditional saying they’d be “cooking a romantic meal”. A million sighs filled the room when Marvin said that he’d be alone on Valentine’s as his wife, Rochelle [The Saturdays] will be filming in LA- No worries Marv, you can just send her a bottle of Love in the post now…


Love will be available in Boots and all good perfume retailers in February.


Gossipdrip’s assistant editor Emily with the JLS boys!


Which is your favourite celebrity perfume?