LFW announces product sponsorship deal with Toni&Guy

Posted by: on Aug 18, 2013 | No Comments

The British Fashion Council has announced an exclusive partnership with label.m, Toni&Guy’s professional hair care range.

Marking the first time London Fashion Week has lent its name to a product line as part of an official product endorsement deal, the collaboration will see the LFW logo featured on label.m packaging.

The line will be sold in over 5,000 Toni&Guy and label.m appointed salons across 41 countries, with a percentage of profits from the sale of each specially branded product going to the BFC to support the growth of the British fashion industry.