McCartney’s Husband Takes Creative Helm at Hunter

Posted by: on Feb 16, 2013 | No Comments

Alasdhair Willis, the husband of fashion designer Stella McCartney, has been named creative director of Hunter – the British wellington boot brand popularised in recent years by festival goers.

He takes the position with immediate effect and reports to CEO James Seuss, who joined the label in 2012 “Alasdhair Willis brings amazing creative talent, style, and commercial realisation to the helm of Hunter,” said Seuss. Willis and Seuss have worked creatively together before at Tiffany & Co and Seuss was CEO of Stella McCartney until 2004.

Willis is the former publishing director of Wallpaper magazine and founder of brand consultancies such as The Anonymous Partner, and furniture design company Established & Sons. Seuss added “His experience with British heritage brands and developing brands globally makes him an ideal choice to lead the creative team at Hunter as we enter our next stage of growth.  Alasdhair will define the vision for the brand and develop our creative voice, while working closely with our strong commercial team to bring the world of Hunter to consumers worldwide.”

Willis’ debut collection will debut A/W 2014-15 “It is a genuine honour and a tremendous opportunity to be in this role at such a significant moment for Hunter,” said Willis “Hunter is a fantastic British brand with enormous potential.  It has a very strong history dating back nearly 160 years, and I believe the Hunter story and spirit are just as relevant today. Going forward, we will be focused on expanding the footwear business while building on the exciting opportunities in other categories such as outerwear.”