Nails inc. announces collaboration for Breast Cancer Campaign

Posted by: on Aug 18, 2013 | No Comments

Nails inc. has announced a collaboration with fashion designer Matthew Williamson and model Poppy Delevingne in order to support Breast Cancer Awareness Month this October.

The partnership sees the launch of two limited edition versions of the nailcare brand’s Breast Cancer Campaign glitter pink polishes, each featuring a cap specially designed by the duo. Matthew’s features one of his signature prints, whilst Poppy’s poppy design represents colour.

The limited edition pink glitter polishes are priced at £11 each from this October, with £1 from every polish sold donated to Breast Cancer Campaign.

Nails inc. is additionally launching a #spotthepinkie campaign on Twitter to raise awareness for the charity, donating an additional 10p for every tweet sent when the polish is spotted on a wearer or in the bottle.