Rita Ora: The New Face of Superga

Posted by: on Mar 22, 2013 | No Comments

Rita Ora takes the place of Alexa Chung this Spring/Summer, as she is announced as the new face of Italian shoe brand, Superga.

Due to TV commitments, Alexa Chung has been forced to hang up her plimsoles and make way for British pop princess, Rita Ora.

The latest shoe campaign for the Spring/Summer 2013 season features Rita sporting the brand’s classic white pumps and a pair of sparkly sneakers. Teamed with elegant waves and sultry red lips, Rita combines femininity with her distinct urban edge and perfectly demonstrates how to work Superga staples into both casual daywear and a glam evening look.

Captured within her studio alongside decks and a piano, the campaign images present Rita doing what she does best, and really get us in the mood for the much anticipated summer months.

Superga are overjoyed with the shots and claim that Rita has ‘shaken up the fashion world with her street-luxe signature style’.

What do you think of Superga’s latest campaign?