The new Material Girl – Georgia May Jagger

Posted by: on Jul 4, 2012 | No Comments

As Madonna and daughter Lourdes’ fashion line Material Girl enters into another season, a new ad campaign sees Georgia May Jagger posing on stage and behind the scenes of Madonna’s MDNA tour. Cleverly promoting both the collection and the tour, Georgia adds Material Girl to an impressive resume, including H&M, Rimmel and Versace – all this and she is only 20 years old.

And this isn’t the only famous face to appear as a muse for Material Girl as Georgia follows in the footsteps of Kelly Osborne and Taylor Momsen, promoting the punk-pop clothing in the most natural way. The collection is made up of a mixture of florals, checks and leather and is due for release in August, giving teens just enough time to snap it up before the school terms starts.

The backgrounds for the campaign include backstage and on stage at one of Madonna’s gig venues. ‘I spent a lot of my childhood backstage hanging out around amps,’ said Jagger, daughter of Mick Jagger and Jerry Hall. ‘That was where we chilled when we were younger. So this photo shoot brought back a lot of memories.’

With an impressive list of celebrity muses, it’s hard to tell who they could possibly use next – my suggestions would be celebs such as Ashlee Simpson and Audrina Patridge as I’m sure they would fit the bill perfectly.

Will this fashion collaboration spark a musical collaboration for Madonna and Georgia’s father Mick Jagger? We can only hope…