Victoria’s Secret sued for selling ‘cheap knockoffs’

Posted by: on Sep 12, 2012 | No Comments

To any normal, middle-class person, Victoria’s Secret would seem anything but cheap, however former hosiery supplier Zephyrs are suing VS for selling cheap ‘knockoffs’ of their products.

The well-known lingerie company have been accused of breaching a 2001 agreement with Zephyrs by selling copies of their stockings. Although Zephyrs stopped supplying Victoria’s Secret in 2011, the brand are said to be misleading customers by using images of Zephyrs products to sell their own, cheaper versions.

“Victoria’s Secret changed the product in the packaging but didn’t change anything else except Made in Canada on the back of the package. It used to say Made in Italy,” Zephyrs’ legal representative, Joseph Gioconda, told WWD. “We are planning to proceed and will be serving papers to Victoria’s Secret. They will have 21 days to respond.”

Zephyrs are asking for the advertising to be corrected along with a cash settlement for the labels use of unfair competition and false advertising.